Learning about your target audiences wants and needs is a really important part of the magazine planning process. At this point you should have handed out your questionnaires to at least10 members of your target audience. The next stepis to analyse those results and use them to decide what type of magazine you are going to produce.
1) Collate your evidence. Using Excel, create a range of pie charts to present your results – you don’t have to do all of them, pick the 5 most important ones.
2) Place all of your pie charts onto the same A4 page in Word.
3) Answer these questions:
Magazine Proposal
- Who is your target audience? (think about age, sex, interests and hobbies)
- Will your magazine be a mainstream or niche magazine? What will the magazine be about?
- How often will your magazine come out (you may have asked your audience which they prefer – weekly, fortnightly, monthly)
- How much will your magazine cost? Why did you decide on this?
- How will you design the front cover of your magazine to attract the audience? Did your questionnaire help you to find out what your audience finds most attractive?
- What types of articles will be found inside your magazine? What did the audience say they want to see?
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